You have to have three things to make a great and successful
racetrack. Those being the spectators, promoter, and race car
teams. They all have to work together to continue the success
of any track.
The spectators views have changed due to some reasons as the
stands a few years back were packed. The change could be based
on ticket pricing, type of classes racing that night, start time, finish
time, or some other reason. Either way you need them. Normally
when a race team goes to a track they count for a lot of spectators being
relatives, friends, or they follow the driver. The balance is based on
the marketing skills of the track. When the car count falls off the
spectator count will also fall off. To increase the spectator count
some marketing will have to occur as the car count increases, Such
as "family appreciation Night". You give five tickets for the price of
three. Remember that a spectator normally will spend a average of
$ 7.00 a night on food which a large percentage of that should be profit.
Have a "Meet and Greet the Drivers Night" All of the drivers in the sprint
Car classes park on the track and let people come down and meet them
And take pictures. Drivers and teams can give away their Frisbees,
Hero cards, and business cards which might get them a sponsor. This
Would a 20 minute maximum and CLEAR OUT the spectators for
the race to begin. You could do this 2 or 3 times a year and announce in
advance of the that race nite. Another Marketing thought being the "lucky Dog'"
night. A spectator grabs a number from one to 20 (twenty cars starting
that main) and that car wins then spectators get three hot dogs for
the price of one the next race. If that car gets in the top 3 then a two for one
night might be good. REMEMBER when the spectators show up the next week
they still paid for one dog and will possibly buy cokes and other stuff. Tracks
have to understand they are not in a racing business but they are in the ENTERTAINMENT business. The race cars are the act they booked that
night. These thoughts took about 3-4 minutes so you could imagine if you
had a full staff putting their heads together and taking suggestions from
spectators and drivers to at least think about. You also need
To get the spectators email address to send out race updates in a
Email blast. You can do 50/50 drawings with a non profit organization
selling the tickets, collecting the money, and splitting funds with the winner.
Next, you have the drivers and the promoters. This situation reminds
of the married couple when they first got married she was all cuddly
and sat next to him with her head on her shoulder. About 20 years
later she was sitting in the passenger seat and looked over at him
and asked the following: Honey, what happened we used to be so
lovey dovey in the car. His answer was very simple:
I am still in the drivers seat , so you tell me !!
I think that is how the drivers and Ventura Raceway at this time.
Both feel they have not moved and are correct in their position.
Both need to have a 4 party committee represent their thoughts
who are reasonable and logical. The meeting cannot be a meeting
of demands BUT a meeting of minds to find solutions to correct
The situation before it takes care of itself.
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