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Topic: Why Kyle Busch's sponsors still love him
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Page 1 of 2 of 26 replies
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December 06, 2011 at
07:38:27 PM
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Copied from Jayski
Kyle Busch Led NASCAR Drivers in Securing TV Exposure for Sponsors: #18-Kyle Busch's memorable 2011 NASCAR Sprint Cup Series campaign led to $68 million of television exposure for his sponsors, a figure higher than any other driver managed to generate this past season, and nearly $1.7 million more than Series Champion Tony Stewart. According to research conducted by Joyce Julius & Associates, Inc. which has monitored every NASCAR race telecast over the last 27 seasons Busch's sponsors as a group appeared for 27 hours, 23 minutes, 10 seconds (27:23:10) during live and replayed telecasts of the season's 36 points races. When also factoring in verbal mentions (292) of Busch's sponsors, the 12th-place driver amassed more than $68.3 million of in-broadcast exposure value for his backing brands.
Joyce Julius calculates television exposure value by comparing the in-broadcast visual and verbal exposure to the estimated cost of a national commercial during the telecast and applying Joyce Julius Recognition Grading which takes into account such factors as size and placement of the image on screen, as well as brand clutter and integration of the brand into the activity. While Busch hung on to lead the driver exposure battle wire-to-wire, Stewart's stellar run during this year's Chase may be more impressive, as the newly crowned champion moved up from 9th to 2nd in cumulative sponsor brand exposure, improving from $30 million at the start of the final 10 races to $66.7 million by season's end. Stewart's dominance during the Chase race broadcasts is further evidenced by the attention paid to him by the TV announcers. Stewart began the Chase 6th in individual driver mentions, but ended the season on top, collecting 57% of his driver mentions for the entire season during the final 10 races. Stewart also amassed the most interview time of any driver, appearing on camera for more than one hour, 20 minutes throughout 2011. Series points runner-up Carl Edwards managed to accrue the most mentions for his sponsors (610), while he was also interviewed most frequently (75 times) of any other driver. Not surprisingly, Stewart was the top exposure-gathering Chevrolet driver, collecting $6.3 for the auto brand. Edwards led the Ford drivers, delivering $8.1 million of in-broadcast exposure, while the attention Busch drew during 2011 race broadcasts led to $11.9 million for Toyota.(Joyce Julius & Associates)(12-6-2011)
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December 06, 2011 at
07:59:19 PM
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He is still a-hole and I still dont like him and JGR should have fired him ! BOOO
Long Live 20 Time World Of Outlaws Champion Steve
Kinser #11
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December 06, 2011 at
08:14:12 PM
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Reply to:
Posted By: jmartz11 on December 06 2011 at 07:59:19 PM
He is still a-hole and I still dont like him and JGR should have fired him ! BOOO
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like him or hate him, peeps are attracted to his renegade (rowdy) style, admit it, the kid knows how to win!! like him or hate him...
Ascot was the greatest of all time..
West Capital wasn't half bad either..
Life is good...
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December 06, 2011 at
08:49:53 PM
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dont ya think he is sorta the big fish in the small pond,winning truck n nation wide with the best crew n engines.......
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December 06, 2011 at
09:02:16 PM
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Reply to:
Posted By: ed noceti on December 06 2011 at 08:49:53 PM
dont ya think he is sorta the big fish in the small pond,winning truck n nation wide with the best crew n engines.......
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If you care to remember Kyle ran 9nd his first time out in a truck at PIR, and he was leading at Chicago with 12 laps to go, when he ran out of gas. He was then the fastest at California in practise when they pulled him out of the Truck for being only 16... Winston was one of the sponsors, and it was a rule that no one under 18 could run under a cigarette sponsored banner. NASCAR invoked that same rule 3 weeks later for their whole series, and every race. Can you imagine what his stats would be if he'd ran with NASCAR those 2 years, instead of with the ASA?
Half the lies they tell about me aren't true.
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December 06, 2011 at
09:03:47 PM
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This message was edited on
December 06, 2011 at
09:23:46 PM by buzz rightrear
Reply to:
Posted By: ed noceti on December 06 2011 at 08:49:53 PM
dont ya think he is sorta the big fish in the small pond,winning truck n nation wide with the best crew n engines.......
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you mean kind of like austin dillon?
or kevin harvick?
or carl edwards?
to indy and beyond!!
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December 07, 2011 at
06:10:12 AM
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Maybe so but some people like reality shows so maybe that explains it. I find it odd that idiots like him and his brother find top quality rides and guys like Blaney and Yeley struggle. People are more interested in the drama and the he said she said than the racing. 
Stan Meissner
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December 07, 2011 at
07:10:16 AM
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Reply to:
Posted By: StanM on December 07 2011 at 06:10:12 AM
Maybe so but some people like reality shows so maybe that explains it. I find it odd that idiots like him and his brother find top quality rides and guys like Blaney and Yeley struggle. People are more interested in the drama and the he said she said than the racing.
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Kyle has a ton of talent. He took over the exact ride that JJ had at Gibbs and has been a consistent top 10 driver. Dave had a year with RCR and could never duplicate the results of Kyle.
I love Dave and JJ, but you have to give Kyle the props he deserves. He is a great talent.
Almost everybody gets on this board and complains about rent-a-ride programs and drivers only getting rides if they bring sponsors or Daddy's checkbook. The argument is that the most talented drivers should be getting the rides. This is why I like Kyle. He is was of the most talented drivers in NASCAR.
Is he the driver that I want to go hang out with after the races? no. Is he the driver that I want to pay to watch because of his talent and desire. YES. He hates to lose more than anyone else on tour.
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December 07, 2011 at
08:02:01 AM
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I didn't know anybody was even worried whether or not Kyle's sponsors still love him?
do it in the dirt
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1.jpg)
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December 07, 2011 at
08:23:52 AM
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Reply to:
Posted By: buzz rightrear on December 06 2011 at 09:03:47 PM
you mean kind of like austin dillon?
or kevin harvick?
or carl edwards?
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Or Stuart, Johnson, J.Gordon, etc..........
.... I stand for
justice, justice for ALL ~ ~ ~ 360...
~ ~ ~ You Can't Scam A Scammer ! ! !
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December 07, 2011 at
09:22:44 AM
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Reply to:
Posted By: Mr Cantina on December 07 2011 at 08:23:52 AM
Or Stuart, Johnson, J.Gordon, etc..........
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Nobody has mentioned the talentless hack...Junior...He has had nothing but the best equipment (according to this post anyway). But I see that he won most popular driver for the umpteenth time...LOLOL
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December 07, 2011 at
12:06:47 PM
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This message was edited on
December 07, 2011 at
12:11:02 PM by buzz rightrear
Reply to:
Posted By: Mr Cantina on December 07 2011 at 08:23:52 AM
Or Stuart, Johnson, J.Gordon, etc..........
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when was the last time j. gordon or jimmie ran a truck or a nationwide race?
the statement that i was responding to was stating that kyle was a big fish in a small pond, meaning he was a cup driver running in some lower level races. it also seemed to say he was only winning because of motors and crew. it seemed to say the wins were due to motors and crew and disregard any driver talent.
i just wanted to know if the poster would include austin dillon, who has the backing of RCR in the truck races, kevin harvick who has the backing of RCR in truck races and nationwide races and carl edwards who has the backing of roush in nationwide races in that same catagory.
i guess if you felt it was all motors and crew you could include tony stewart as when he runs in the nationwide series he has run for kevin harvick who has the backing of RCR.
again i ask when was the last time gordon or johnson ran a truck or nationwide car and won?
my point was that it was ridiculous to insinuate that kyle was winning in the lesser level races only because he had the best motors and crew. if someone was going to make that statement, they it could be applied to other drivers as well.
for a lawyer you sure don't see beneath the surface very well.
to indy and beyond!!
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December 07, 2011 at
12:09:32 PM
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Reply to:
Posted By: maddog53 on December 07 2011 at 09:22:44 AM
Nobody has mentioned the talentless hack...Junior...He has had nothing but the best equipment (according to this post anyway). But I see that he won most popular driver for the umpteenth time...LOLOL
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that would kind of prove my point that it is not motors and crews that are the only thing responsible for kyle, or kevin, or carl to be able to win in the lesser level races.
to indy and beyond!!
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December 07, 2011 at
12:13:13 PM
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Reply to:
Posted By: buzz rightrear on December 07 2011 at 12:09:32 PM
that would kind of prove my point that it is not motors and crews that are the only thing responsible for kyle, or kevin, or carl to be able to win in the lesser level races.
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I agree 100%. It does not hurt to have all the best equipment, but you still have to DRIVE it. I personally cannot stand either one of the Busch Bros., but one of them sure can drive. I hated saying that.
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December 07, 2011 at
01:04:34 PM
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Reply to:
Posted By: maddog53 on December 07 2011 at 12:13:13 PM
I agree 100%. It does not hurt to have all the best equipment, but you still have to DRIVE it. I personally cannot stand either one of the Busch Bros., but one of them sure can drive. I hated saying that.
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i know that was hard for you, but remember, facing your demons is the first step to getting well.
LOL. like any of us ever has a chance at being well!
to indy and beyond!!
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December 07, 2011 at
01:18:22 PM
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Reply to:
Posted By: buzz rightrear on December 07 2011 at 12:06:47 PM
when was the last time j. gordon or jimmie ran a truck or a nationwide race?
the statement that i was responding to was stating that kyle was a big fish in a small pond, meaning he was a cup driver running in some lower level races. it also seemed to say he was only winning because of motors and crew. it seemed to say the wins were due to motors and crew and disregard any driver talent.
i just wanted to know if the poster would include austin dillon, who has the backing of RCR in the truck races, kevin harvick who has the backing of RCR in truck races and nationwide races and carl edwards who has the backing of roush in nationwide races in that same catagory.
i guess if you felt it was all motors and crew you could include tony stewart as when he runs in the nationwide series he has run for kevin harvick who has the backing of RCR.
again i ask when was the last time gordon or johnson ran a truck or nationwide car and won?
my point was that it was ridiculous to insinuate that kyle was winning in the lesser level races only because he had the best motors and crew. if someone was going to make that statement, they it could be applied to other drivers as well.
for a lawyer you sure don't see beneath the surface very well.
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I never said that j.gordon or jimmie ran a truck or a nationwide race, & I never said that it was "all motors and crew" ~ ~ ~ & I didn't specify what series they ran in, ~ ~ ~ what I ment was that they have some of the best motor builders & crew, ~ ~ ~ & I also ment that it doesn't matter how good a driver, a person is, he ain't going to win races w/out good equip, ~ ~ ~ kurt b. is a good driver, but look what happened to him, rite @ begining of last race he thru the trans.~ ~ ~ not good equip, & even w/good equip, stuff happens, ~ ~ ~
Hey good buddy, "for a lawyer I see VERY well beneath the surface"
as well as "above" "the surface" ~ ~ ~
may I suggest that you check the water depth``` BEFORE``` you jump in <:-)
.... I stand for
justice, justice for ALL ~ ~ ~ 360...
~ ~ ~ You Can't Scam A Scammer ! ! !
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December 07, 2011 at
01:44:50 PM
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Reply to:
Posted By: Mr Cantina on December 07 2011 at 01:18:22 PM
I never said that j.gordon or jimmie ran a truck or a nationwide race, & I never said that it was "all motors and crew" ~ ~ ~ & I didn't specify what series they ran in, ~ ~ ~ what I ment was that they have some of the best motor builders & crew, ~ ~ ~ & I also ment that it doesn't matter how good a driver, a person is, he ain't going to win races w/out good equip, ~ ~ ~ kurt b. is a good driver, but look what happened to him, rite @ begining of last race he thru the trans.~ ~ ~ not good equip, & even w/good equip, stuff happens, ~ ~ ~
Hey good buddy, "for a lawyer I see VERY well beneath the surface"
as well as "above" "the surface" ~ ~ ~
may I suggest that you check the water depth``` BEFORE``` you jump in <:-)
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i say again, the poster was asking about a big fish in a small pond and winning truck and nationwide because they had the best motors and crew.
i asked would they include dillon, harvick and edwards in their statement since those drivers run in the truck and nationwide races and have the best motors and crews as well.
how do gordon and johnson who rarely if ever run truck or nationwide events fit into that?
pay attention to the discussion counselor.
to indy and beyond!!
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December 07, 2011 at
02:16:51 PM
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Reply to:
Posted By: buzz rightrear on December 07 2011 at 01:44:50 PM
i say again, the poster was asking about a big fish in a small pond and winning truck and nationwide because they had the best motors and crew.
i asked would they include dillon, harvick and edwards in their statement since those drivers run in the truck and nationwide races and have the best motors and crews as well.
how do gordon and johnson who rarely if ever run truck or nationwide events fit into that?
pay attention to the discussion counselor.
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"i say again" ~ ~ ~ good buddy, you really should start your posts w/caps.
I say again, ~ ~ ~ "even w/good equipment stuff happens" ~ ~ ~
~ ~ ~ BTW, would you like to be a witness in my next court battle ? ~ ~ ~ <:-)
``` 360
.... I stand for
justice, justice for ALL ~ ~ ~ 360...
~ ~ ~ You Can't Scam A Scammer ! ! !
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December 07, 2011 at
02:21:26 PM
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This message was edited on
December 07, 2011 at
03:35:31 PM by ed noceti
ummmmm........so you dont think kyle is a big fish i do.....gotta go now and think of a cute n clever user name .
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December 07, 2011 at
02:33:12 PM
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Reply to:
Posted By: ed noceti on December 07 2011 at 02:21:26 PM
ummmmm........so you dont think kyle is a big fish i do.....gotta go now and think of a cute n clever user name .
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i don't know if you are replying to me, but if you are i never said kyle was or wasn't a big fish.
i just asked if you would apply your statement to the others mentioned as they run trucks and nationwide and win and have the best stuff too. you seemed to be saying kyle won because he had the best stuff.
so i will ask again. do dillon and harvick and edwards only win in the trucks and nationwide because they have the best motors and crews?
to indy and beyond!!
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