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Topic: Story on the future of sprint car marketing
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Page 1 of 1 of 1 replies
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October 30, 2009 at
02:21:16 PM
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Joined:
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05/17/2009
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235
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Along with dealing with a really, really bad virus (H1N1? Only my
lab technician knows for sure...), I've been busy this week finishing
up a fairly lengthy piece on sprint car marketing. I tried to get the
opinion of some people who know motorsports marketing but could give
something of an "outsiders" perspective on the challenges and
opportunities ahead for sprint car racing.
Take a read and let me know your feedback.
National Sprint Car & Midget Examiner
http://tinyurl.com/r4opgk
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October 30, 2009 at
03:44:30 PM
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Joined:
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12/05/2004
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856
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Reply to:
Posted By: SprintExaminer on October 30 2009 at 02:21:16 PM
Along with dealing with a really, really bad virus (H1N1? Only my
lab technician knows for sure...), I've been busy this week finishing
up a fairly lengthy piece on sprint car marketing. I tried to get the
opinion of some people who know motorsports marketing but could give
something of an "outsiders" perspective on the challenges and
opportunities ahead for sprint car racing.
Take a read and let me know your feedback.
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Sprint
Good article, I just can't help but think that the one thing that local tracks do a horrible job on is charity type promotions. Most charities will make sure the people donating get good publicity so that the event is a success and some times will provide labor for the event. We all know the one reason tracks don't advertise heavy is because of the cost and yet they can get the wanted publicity free by putting on an event for charity, and there are still corporations that will sponsor these events.
Grady
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