Great news. Maybe this is why their stock went up today. :)
CONCORD, N.C., Jun 29, 2007 (BUSINESS WIRE) -- The World Racing Group (OTCBB: DMSP) announces three additional partnerships with Americas Best Value Inn by Vantage, National Interstate Insurance Company (NASDAQ: NATL) and ARAMARK Corporation each becoming Official Partners for the motorsports entertainment company.
"We welcome Americas Best Value Inn and National Interstate Insurance Company and welcome back ARAMARK Corporation to the World Racing Group," said Rob Butcher, World Racing Group Chief Marketing Officer. "These are true partnerships, with each company expressing a desire to play key roles in our series. These are companies that believe in activating their programs with us, exactly the type of partners with which we truly enjoy being affiliated."
Americas Best Value Inn is the Official Hotel of the World Racing Group's World of Outlaws Sprint Series, featuring events on ESPN and SPEED. Headquartered in Coral Gables, Fla., Americas Best Value Inn by Vantage was named by Inc. Magazine as one of its 500 fastest-growing private companies and the fastest-growing hotel chain in America.
National Interstate Insurance Company has signed on as the title sponsor of the World of Outlaws Late Model Series Speedweek in July. In addition, Richfield, Ohio-based NIIC, a leading provider of transportation insurance products for specialty personal and commercial markets, is presenter of the WoO Late Model Series Fast-Time Award and the Fast Claims Payout Hard Luck Award.
"Getting involved with the World of Outlaws is an excellent opportunity for National Interstate Insurance," said John Hollar, Vice President of National Interstate Insurance Company. "Dirt-track racing just continues to grow, and we want to be part of that growth. We looked at numerous motorsports marketing options and, in the end, decided that working with the World of Outlaws would be the best value for us. It's a thrilling series with great drivers and passionate fans, and that's what we want to be associated with."
Philadelphia-based ARAMARK Corporation, and its Aramark Uniform Services, once again is the Official Uniform Supplier for WRG's DIRTCar Racing tracks, as well as a sponsor of the Rite Aide Super DIRT Week at the New York State Fairgrounds in October. A world leader in providing management services to health care institutions, universities and school districts, stadiums and arenas, international and domestic corporations, as well as providing uniform and career apparel, ARAMARK is consistently ranked since 1998 as one of the top three most admired companies in its industry.
About DIRT MotorSports, Inc., d/b/a World Racing Group
Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing under the World of Outlaws(R) banner, late model racing under the World of Outlaws Late Model Series(SM), big block modified racing under the Advance Auto Parts Super DIRTcar Series(TM) banner and sanctions more than 4,000-races a year under the DIRTcar(TM) Racing banner. WRG races can be heard online at DIRTVision.com(R). In addition, WRG owns and operates seven speedways.
SOURCE: DIRT MotorSports, Inc.
DIRT MotorSports d/b/a World Racing GroupChris Dolack, 704-795-7223VP Public [email protected]
