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December 20, 2006 at
11:46:00 AM
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10/21/2005
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Hi all,
I was wondering if any of the racers on this board might be able to help me. I'm trying to start a new sprint car team but like most anyone, I need sponsorship help. I'm pretty sure I can handle the presentation part, but what I don't know how to do yet is to get time with the decision maker of a particular company. Does anyone have any suggestions on how I get my foot in the door? Please keep in mind that I'm not out to steal anyone's sponsors and with this being a global message board, the chances of me seeking help from the same companies as any of you are very slim. I'm also not asking for any handouts (although they would be gladly accpeted! :)), just some advice.
Thanks for any help you can provide!
Signature here.
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December 20, 2006 at
12:03:17 PM
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11/30/2004
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346
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Start small and build on those relationships. Some free oil and filters from the local auto parts store, gas for your truck from a convenience store, etc. The chances of you walking in somewhere and finding "that big sponsor" are extremely slim.
Get your numbers together. How many fans go to your local track every week? How many nights will you race? It sometimes helps if you break down the amount you're looking for into a "nightly cost". $50 a night for 20 nights may sound better than $1000.
I'm sure some others on here will have more advice. Good luck, THIS part is the hardest part of racing.
www.Numbersusa.com
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December 20, 2006 at
03:32:07 PM
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11/30/2004
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1973
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Invest in a "motorsports marketing kit" from Ernie Saxton/Saxton Motorsports Marketing, You'll spend a few hundred dollars to get ideas which may get you thusands in sponsorship.
Do a google search on Saxton Motorsports Marketing.....
Chuck.....
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December 23, 2006 at
08:00:22 PM
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12/01/2004
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175
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Best thing is to take somebody with money to the races, get them hooked and then they'll chip in. On the local level it's awfully tough to show someone a financial benefit from sponsoring you. Sorry to be so cynical, but I tried for years to show people the benefit of 5000 loyal fans every week and only got promises. Once I took a well-to-do friend to the races, he got hooked and wanted to help. They have to like racing first, if they don't like it, they won't listen to you.
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December 24, 2006 at
07:31:32 AM
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12/03/2004
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Reply to:
Posted By: doublenuthin on December 23 2006 at 08:00:22 PM
Best thing is to take somebody with money to the races, get them hooked and then they'll chip in. On the local level it's awfully tough to show someone a financial benefit from sponsoring you. Sorry to be so cynical, but I tried for years to show people the benefit of 5000 loyal fans every week and only got promises. Once I took a well-to-do friend to the races, he got hooked and wanted to help. They have to like racing first, if they don't like it, they won't listen to you.
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marry a rich girl
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December 24, 2006 at
10:05:18 AM
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12/07/2004
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I agree with dublenuthin. In the overall scheme of things, how many times have you heard someone in a store saying, "I saw your sticker on a sprint car last Saturday night and now I am here to buy a transmission!"
All businesses need advertising. Even to show a tax write-off. But you would also be surprised to know how many people (with money) are sitting in the grandstands. If you (or your family members sitting in the grandstands) help them to feel like they are a part of something, they are more likely to help you out.
T-shirt give aways, fun things for the fans and kids are a great way to attract sponsors. You can win every week, but if you are a pain-in-the-rear, where does that get you?
Start out small. No need for the marketing kits just yet.
Good Luck
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