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Forum: HoseHeads Sprint Car General Forum (go)
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Topic: STP drops World of Outlaws sponsorship Email this topic to a friend | Subscribe to this TopicReport this Topic to Moderator
Page 3 of 3   of  49 replies
vande77
January 22, 2015 at 07:35:44 AM
Joined: 01/20/2005
Posts: 2079
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Posted By: Brisco Darling on January 21 2015 at 11:13:22 PM

What ever happened to Skoal Bandits or Budweiser.  Did the outlaws burn their bridges  with them?



If I remember correctly, Skoal is gone due to federal government regulations on tobacco advertising (same reason Winston left NASCAR).

Don't remember Budweiser ever being a WoO sponsor (they were Kasey Kahne's sponsor in NASCAR and he used his person services contract with them to put on Joey Saldana's car).

 



sprintman11
January 22, 2015 at 07:58:11 AM
Joined: 12/01/2004
Posts: 691
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Posted By: fiXXXer on January 22 2015 at 07:15:54 AM

I look at it this way, like StanM said, sprint car racing is a niche sport and its flat out awesome entertainment, its very affordable (for the fans compared to most other forms of live entertainment) and best of all, its grassroots. If you want Danny Dietrich to sign your shirt or take a picture with your kid, you don't have to wait for him to have an organized signing or buy a special access pass etc. You can just walk right up to him (when the time is right of course, NOT in the middle of the event) and have a chat, get an autograph, picture or whatever. Hell you may even find him at Sandoe's fruit market during a weekday. My point is, our heroes are all very accessable and 99.9% of them are great with the fans because they're just regular people like us. Outside of our small circle, they aren't celebrities. It may be hard for us to fathom, but the vast majority of the human race could pass Steve Kinser in the grocery store and not even recognize him. My point is, before we all get our asses out of joint trying to promote sprint car racing to the next level, let's just take a look at what the next level is. Do we want sprint car racing to become similar to NASCAR? I sure as hell don't. I like the idea that sprint car racing although far more expensive and technologically advanced that it was 30 or so years ago, has still retained its honesty in the sense that what you see is what you get. We don't have drivers doing goofy commercials or putting on an image to please some corporate sponsor. A driver can still use the word “shit" in victory lane and aside from maybe offending a few of the more sensitive types among us, no one is gonna care. In fact, depending on the context in which its used, he may even get a lot of cheers. My point is, be careful what you wish for because if sprint car racing were to achieve what some people are trying to promote as the next level, in all likelihood, it will be ruined. Just like NASCAR.

 

 

 

 



Amen!!!!



vande77
January 22, 2015 at 12:24:48 PM
Joined: 01/20/2005
Posts: 2079
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Posted By: rickrwp on January 21 2015 at 09:32:43 AM

Just to be clear, Clorox sold the STP and Armor All brands in 2010 and the Armoured Automotive Group is a stand alone company in the ownership of STP and Armor All Products.  http://investors.thecloroxcompany.com/releasedetail.cfm?releaseid=509408

So Clorox is not a part of this conversation.




missed that change in ownership.




Jacobladder
January 22, 2015 at 02:34:06 PM
Joined: 08/16/2014
Posts: 180
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  One gentleman stated that crowds were much bigger for sprint cars 40-50 years ago and the main reason for that, to me, is that you had Indy 500 drivers filling the fields every USAC race, both sprints and stock cars. People on here from those years know what I mean. Fans could talk to A.J., Mario, Unser, Sachs and so many others that were true heroes to many on a national level with some doing commercials for major corporations which gave so much support for racing in general. I can't for the life of me figure out why Indy Car drivers today don't show up at dirt tracks, at least for huge events like Knoxville and the King's Royal, and meet the fans and try to drum up support for their own dismally attended races. Even if sprint drivers don't gravitate to Indy cars at least expose yourselves to the fans and teach them how to properly pronounce your name. INDY guys are on a six month race schedule now so the time is available to hit some dirt tracks somewhere and sometime. Be at Charlotte in November and "press the flesh" so to speak. I guess there isn't enough wine and cheese at a dirt track and too much beer and brats.



revjimk
January 22, 2015 at 02:53:42 PM
Joined: 09/14/2010
Posts: 7634
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Posted By: fiXXXer on January 22 2015 at 07:15:54 AM

I look at it this way, like StanM said, sprint car racing is a niche sport and its flat out awesome entertainment, its very affordable (for the fans compared to most other forms of live entertainment) and best of all, its grassroots. If you want Danny Dietrich to sign your shirt or take a picture with your kid, you don't have to wait for him to have an organized signing or buy a special access pass etc. You can just walk right up to him (when the time is right of course, NOT in the middle of the event) and have a chat, get an autograph, picture or whatever. Hell you may even find him at Sandoe's fruit market during a weekday. My point is, our heroes are all very accessable and 99.9% of them are great with the fans because they're just regular people like us. Outside of our small circle, they aren't celebrities. It may be hard for us to fathom, but the vast majority of the human race could pass Steve Kinser in the grocery store and not even recognize him. My point is, before we all get our asses out of joint trying to promote sprint car racing to the next level, let's just take a look at what the next level is. Do we want sprint car racing to become similar to NASCAR? I sure as hell don't. I like the idea that sprint car racing although far more expensive and technologically advanced that it was 30 or so years ago, has still retained its honesty in the sense that what you see is what you get. We don't have drivers doing goofy commercials or putting on an image to please some corporate sponsor. A driver can still use the word “shit" in victory lane and aside from maybe offending a few of the more sensitive types among us, no one is gonna care. In fact, depending on the context in which its used, he may even get a lot of cheers. My point is, be careful what you wish for because if sprint car racing were to achieve what some people are trying to promote as the next level, in all likelihood, it will be ruined. Just like NASCAR.

 

 

 

 




Amen #2. The whole thing is accessible, affordable, & fun

But I think the fear is if it gets too "down home" will it survive? hope so....



StanM
MyResults MyPressRelease
January 22, 2015 at 05:15:39 PM
Joined: 11/07/2006
Posts: 5599
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Reply to:
Posted By: fiXXXer on January 22 2015 at 07:15:54 AM

I look at it this way, like StanM said, sprint car racing is a niche sport and its flat out awesome entertainment, its very affordable (for the fans compared to most other forms of live entertainment) and best of all, its grassroots. If you want Danny Dietrich to sign your shirt or take a picture with your kid, you don't have to wait for him to have an organized signing or buy a special access pass etc. You can just walk right up to him (when the time is right of course, NOT in the middle of the event) and have a chat, get an autograph, picture or whatever. Hell you may even find him at Sandoe's fruit market during a weekday. My point is, our heroes are all very accessable and 99.9% of them are great with the fans because they're just regular people like us. Outside of our small circle, they aren't celebrities. It may be hard for us to fathom, but the vast majority of the human race could pass Steve Kinser in the grocery store and not even recognize him. My point is, before we all get our asses out of joint trying to promote sprint car racing to the next level, let's just take a look at what the next level is. Do we want sprint car racing to become similar to NASCAR? I sure as hell don't. I like the idea that sprint car racing although far more expensive and technologically advanced that it was 30 or so years ago, has still retained its honesty in the sense that what you see is what you get. We don't have drivers doing goofy commercials or putting on an image to please some corporate sponsor. A driver can still use the word “shit" in victory lane and aside from maybe offending a few of the more sensitive types among us, no one is gonna care. In fact, depending on the context in which its used, he may even get a lot of cheers. My point is, be careful what you wish for because if sprint car racing were to achieve what some people are trying to promote as the next level, in all likelihood, it will be ruined. Just like NASCAR.

 

 

 

 



I have interviewed and photographed a few drivers over the years so I know what you mean when you say they're approachable.  I was able to spend 16 seasons writing and taking photos for racing papers, contributing to magazines and even a season of doing television interviews for a local racing show.  I doubt that there is any other sport where a guy like me who barely made it through high school English and doesn't have a degree in journalism (and is in fact a railroad rate clerk by day) could have done that.  Pretty sure that if I'd have sent a resume to ESPN applying for an NFL analyst job my phone wouldn't have ever wrang.  It would be pretty hard for anyone to convince me otherwise given my personal experiencs "covering" dirt track racing.  Hell, all I am is a guy who put up a racing website in '99 and went with the flow.  I couldn't have done that with any other sport which pretty much proves to me where dirt track racing is in the grand scheme of things.  wink


Stan Meissner


dsc1600
January 22, 2015 at 05:33:09 PM
Joined: 05/31/2007
Posts: 4401
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I don't know if it was coincidence or not, but when STP joined as the title sponsor, the quality of the WoO presentation was enhanced, whether it be the TV shows they produced (albeit limited), the internet video etc... No idea if that was directly correlated with increased money STP was providing or just better people involved, but it was noticeable.

I take your point about being glad what we have, and I definitely am, but I like to see the sport evolve and grow, or even sustain itself, and big time company being involved in your biggest series is an enhancement.



dirtraceorbust
MyWebsite
January 23, 2015 at 06:17:02 PM
Joined: 10/10/2009
Posts: 652
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How about Red Bull, the # of cans my wife drinks could fund part of it. 


Lawlessness + liberalism = HELL -  NYC, Detroit, Chicago, 
Seattle, LA  Who the H runs those cities. 

fiXXXer
January 23, 2015 at 07:41:08 PM
Joined: 10/26/2014
Posts: 2494
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Reply to:
Posted By: StanM on January 22 2015 at 05:15:39 PM

I have interviewed and photographed a few drivers over the years so I know what you mean when you say they're approachable.  I was able to spend 16 seasons writing and taking photos for racing papers, contributing to magazines and even a season of doing television interviews for a local racing show.  I doubt that there is any other sport where a guy like me who barely made it through high school English and doesn't have a degree in journalism (and is in fact a railroad rate clerk by day) could have done that.  Pretty sure that if I'd have sent a resume to ESPN applying for an NFL analyst job my phone wouldn't have ever wrang.  It would be pretty hard for anyone to convince me otherwise given my personal experiencs "covering" dirt track racing.  Hell, all I am is a guy who put up a racing website in '99 and went with the flow.  I couldn't have done that with any other sport which pretty much proves to me where dirt track racing is in the grand scheme of things.  wink



You hit the nail on the head sir.




Nick14
January 23, 2015 at 08:11:14 PM
Joined: 06/04/2012
Posts: 1740
Reply

Title sponsorship is important but the WoO survived for years without it so i am sure that they can still survive. In order to find one it is all about the basics in what you have to offer to the company and what a relationship with your series can provide. Sprint car racing is a small niche market but there will always be room for growth and ways to gain market share. The fan base always changes and there could be several target markets that could be taken advantage of from the sprint car fan base. They have landed sponsors before and they will probably be able to do it again but it is all about finding the right relationship for both parties.

One thing in recent years that i have noticed that the outlaws have done is find race sponsorships like goodyear outlaw thunder at Eldora, FVP outlaw showdown, Napa wildcat shootout, etc. I think the more race sponsorships they get they can compensate a little bit for not having a title sponsor for the series. Who knows, maybe a company like Napa that sponsors a few race weekends sees an advantage of having a relationship and decides to increase there involvment.

I too would like to keep it it at the level that it is at now or maybe to one more level up but not to the level of nascar because the drivers are allowed to be themselves still instead of being a walking talking billboard or infomercial like the nascar drivers have become. They are allowed to tell fans what they think with no backlash from media and yeah fans will pick sides but thats what makes things great. Look at the Larson Swindell thread, over 100 comments in a week and nothing from the sensative police. That is the great thing about sprint car racing, you can still have real rivialries now.

 





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