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Forum: HoseHeads Sprint Car General Forum (go)
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Topic: T-Shirts and Merchandise Sales Email this topic to a friend | Subscribe to this TopicReport this Topic to Moderator
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SAF92
April 11, 2018 at 07:58:40 AM
Joined: 01/24/2018
Posts: 180
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Attica raceway park posted a tweet announcing they would like to help their local teams sell merchandise. Then proceeded to say they would retweet any for sale merchanise for the fans to know whats available in hopes of keeping these small races teams at the track... awesome on Attica to do that.

Anyways this has sparked the common debate among myself and friends about how much certain teams/drivers profit off merchandise sales? Obviously the Haudenschilds and Swindells(speed lab merch), being fan favorites, have the upper hand. But are they making enough money to actually fund race operations? Jordan Swindell tweeted that "merchancise keeps the lights on in the shop." So I'm truly curious... is it enough to keep the lights on? Or is it funding race operations? Then you have outliers like Rico, Bell, and Larson who run select schedules and sell tons of shirts whenever they go.

Guys that run "outlaw" pick n' choose schedules: Brian Brown, Kerry Madsen, Tim Shaffer, Danny Dietrich, Saldana & McMahan (prior to committing to ASCoC)... I know these guys have merch trailers at the big events but are they selling at every single race they attend? Is there enough fans to buy they merch when they are already buying a K. Larson and C. Bell shirt and WoO gear? 

Lastly WoO teams... I'm sure Schatz, Haud, KKR, KLR, Gravel, and Johnson sell the most T-shirts. Meanwhile I have a hard time believing guys like Schuchart, Allen, McMahan, K. Kinser, Marks, Sides, Wilson, Knipp even come close to turning a profit. But for WoO teams does a weekend in merchandise revenue cover the cost of hotel rooms and meals for the week or is it enough to cover tires, wings, engines rebuilds, etc...? 

Curious to see what everyone's thoughts are...




Oppermanfan
April 11, 2018 at 08:18:14 AM
Joined: 08/06/2008
Posts: 439
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Some of these guys make a good chunk of their living off of tshirts. I remember the story that Steve Kinser bought a big fancy motorhome off nothing but tshirt money. Thats a lot of cash. Not everyone is steve Kinser but drivers make good money on apparel.



bgtexpress
April 11, 2018 at 03:35:19 PM
Joined: 10/19/2016
Posts: 231
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The only thing I know is that last season Kyle Larson sold out his entire t shirt inventory during the Pa Speedweek show at Path Valley in one night and tweeted he sold over $13k in merchamdise and that was more than he would make selling stuff at a NASCAR event??????



motorhead748
April 11, 2018 at 05:55:14 PM
Joined: 08/05/2010
Posts: 495
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I asked a couple of the vendors at the Kings Royal what it cost to set up. Seems they both said $1500 + tax and eldora is the only place they pay tax.  I don't know if the driver trailers are the same. 



Dryslick Willie
April 12, 2018 at 04:54:09 AM
Joined: 12/17/2009
Posts: 1270
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The t-shirts are definetly a big deal.   Sprint car t-shirts are about 90% of my wardrobe...



Shortie12
MyWebsite
April 12, 2018 at 05:21:23 AM
Joined: 12/11/2008
Posts: 358
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Reply to:
Posted By: Dryslick Willie on April 12 2018 at 04:54:09 AM

The t-shirts are definetly a big deal.   Sprint car t-shirts are about 90% of my wardrobe...



Many top drivers make more in merchandise sales than their % of winnings if a hired driver only.There are more owner drivers that rely on the sales to help fund the program.If your not a top ten WOO finisher the purse wont pay the expenses for the night if you fiqure engine program.The shirts usually cost about 50% of what they sell for but if they dont sell they are a liability. I only went to one Indy car race at Newton and Danica sold more  apparel then all the others combined as the other drivers had no onelined up and her line was huge mostly female.The top Nascar guys make their extra money from endorsements and some broadcasting but the start and park guys make more than most sprint car drivers.



SAF92
April 12, 2018 at 07:08:23 AM
Joined: 01/24/2018
Posts: 180
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Reply to:
Posted By: bgtexpress on April 11 2018 at 03:35:19 PM

The only thing I know is that last season Kyle Larson sold out his entire t shirt inventory during the Pa Speedweek show at Path Valley in one night and tweeted he sold over $13k in merchamdise and that was more than he would make selling stuff at a NASCAR event??????



This is because NASCAR drivers pocket a ridiculously small percentage of their merchandise sales. I can't remember for sure but I believe it was less than 5%. But this is what I was talking about as an outlier. Larson runs a handful of sprint car races each year and sells a ton of shirts. Obviously the guys at the top are making decent money off t shirts but is a Brian Brown or Kerry Madsen making anywhere close to what Schatz and other WoO drivers make?



brian smith
April 12, 2018 at 07:32:32 AM
Joined: 06/30/2009
Posts: 64
Reply
This message was edited on April 12, 2018 at 07:58:12 AM by brian smith

For our team, T-shirts are a big chunk of our funding. We run our very small 410 team around Northern Ohio area on roughly $7-8K sponsorship a year. That covers engine rebuild, updates and initial T-shirt cost. The car has to pay for itself the rest of the year. Between purse money and T-shirt sales we usually make it to 20-30 races a year. Without the shirts, it would be very difficult. $20 makes a big difference when you realize a pit pass is usually $30. 

 

That said, I have shirts available for $25 shipped email me at punchie2plus@yahoo.com 

several colors available 

http://photos.app.goo.gl/cibPFrTvgHppeeJR2


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TheSprintFun
MyWebsite
April 12, 2018 at 07:42:35 AM
Joined: 02/02/2005
Posts: 118
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Reply to:
Posted By: brian smith on April 12 2018 at 07:32:32 AM

For our team, T-shirts are a big chunk of our funding. We run our very small 410 team around Northern Ohio area on roughly $7-8K sponsorship a year. That covers engine rebuild, updates and initial T-shirt cost. The car has to pay for itself the rest of the year. Between purse money and T-shirt sales we usually make it to 20-30 races a year. Without the shirts, it would be very difficult. $20 makes a big difference when you realize a pit pass is usually $30. 

 

That said, I have shirts available for $25 shipped email me at punchie2plus@yahoo.com 

several colors available 

http://photos.app.goo.gl/cibPFrTvgHppeeJR2



Your pic didn't show up Brian, but I'll be getting one of those too Smile

T-shirts are a great way to help support a team financially and you get a good looking shirt in the process.  



brian smith
April 12, 2018 at 07:58:42 AM
Joined: 06/30/2009
Posts: 64
Reply

Try that photo link


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Nick14
April 12, 2018 at 03:07:30 PM
Joined: 06/04/2012
Posts: 688
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Read an article (see below) last year and there is a sentence that says the World of Outlaws Champion (assuming Schatz) may make up to a $1 million in T-Shirt sales. Also shows that elite dirt events that run mulitple days like Knoxville Nationals the best drivers can sell $100,000 in merchandise. Don't know if this is just an assumption or if they have numbers to back this up, but based on observation at events like The Kings Royal & Knoxville Nationals I can see it being a good possiblilty revenue wise.

As far as keeping the lights on or keeping the car on the road for some of the drivers you stated? Depends on how they get and sell the merchandise. If they produce their own product and make it themselves it could keep the cost down and/or cover the cost of other expenses. One thing my buddy and I talked about was for every 1000 shirts sold at $25=25,000. Guys like Brown, Madsen, Saldana, Mcmahon probably move a few thousand t shirts throughout the year and per big events. It would be more about cost management for them (gas, upkeep, cost for the shirt, overhead)

 

http://nascar.nbcsports.com/2017/07/05/ryan-following-the-money-in-nascar-merchandise-is-a-winding-path-for-drivers/



SAF92
April 16, 2018 at 07:27:25 AM
Joined: 01/24/2018
Posts: 180
Reply
Reply to:
Posted By: Nick14 on April 12 2018 at 03:07:30 PM

Read an article (see below) last year and there is a sentence that says the World of Outlaws Champion (assuming Schatz) may make up to a $1 million in T-Shirt sales. Also shows that elite dirt events that run mulitple days like Knoxville Nationals the best drivers can sell $100,000 in merchandise. Don't know if this is just an assumption or if they have numbers to back this up, but based on observation at events like The Kings Royal & Knoxville Nationals I can see it being a good possiblilty revenue wise.

As far as keeping the lights on or keeping the car on the road for some of the drivers you stated? Depends on how they get and sell the merchandise. If they produce their own product and make it themselves it could keep the cost down and/or cover the cost of other expenses. One thing my buddy and I talked about was for every 1000 shirts sold at $25=25,000. Guys like Brown, Madsen, Saldana, Mcmahon probably move a few thousand t shirts throughout the year and per big events. It would be more about cost management for them (gas, upkeep, cost for the shirt, overhead)

 

http://nascar.nbcsports.com/2017/07/05/ryan-following-the-money-in-nascar-merchandise-is-a-winding-path-for-drivers/



This article cites absoIuetly zero sources for the dirt racing figures. Its purely the author's speculation and opinion. I highly doubt even Donny comes close to anywhere near $1 Million in sales.... I understand they sell t-shirts($20-25), hats($15-20), sweatshirts($30-40) and other things... but lets say on average these items are sold for $25 dollars... $1,000,000 / $25 = 40,000 items sold. Usually the outlaws run 75-80 races after rainouts... the way this year is going it might be closer to 70. Anyways if you take those 40,000 items / 80 races = 500 items per event. Yes I'm sure hes selling 500 items at Kings Royal and Knoxville but nowhere else is he coming close to that.

Larson apparently sold $13K worth of merch at Path Valley. If he did that 80 times over the course of an outlaws season he would barely break the million dollar mark. And the only reason he sold that much is because hes a NASCAR star who hardly races in PA and fans wanted a shirt while they could get one. Also, he was the talk of dirt and NASCAR racing at the time. Won 2 or 3 ohio speedweek races, then the cup race in Michigan, then I think he won twice more in PA. 

I'm not saying these guys aren't making decent coin but $1Million? No chance. 



dsc1600
April 16, 2018 at 12:32:34 PM
Joined: 05/31/2007
Posts: 2537
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Reply to:
Posted By: SAF92 on April 16 2018 at 07:27:25 AM

This article cites absoIuetly zero sources for the dirt racing figures. Its purely the author's speculation and opinion. I highly doubt even Donny comes close to anywhere near $1 Million in sales.... I understand they sell t-shirts($20-25), hats($15-20), sweatshirts($30-40) and other things... but lets say on average these items are sold for $25 dollars... $1,000,000 / $25 = 40,000 items sold. Usually the outlaws run 75-80 races after rainouts... the way this year is going it might be closer to 70. Anyways if you take those 40,000 items / 80 races = 500 items per event. Yes I'm sure hes selling 500 items at Kings Royal and Knoxville but nowhere else is he coming close to that.

Larson apparently sold $13K worth of merch at Path Valley. If he did that 80 times over the course of an outlaws season he would barely break the million dollar mark. And the only reason he sold that much is because hes a NASCAR star who hardly races in PA and fans wanted a shirt while they could get one. Also, he was the talk of dirt and NASCAR racing at the time. Won 2 or 3 ohio speedweek races, then the cup race in Michigan, then I think he won twice more in PA. 

I'm not saying these guys aren't making decent coin but $1Million? No chance. 



I’m not saying you’re wrong, i thought it was a little high as well, but you’re ignoring a big slice of sales via online or mail order. 



SAF92
April 16, 2018 at 01:30:46 PM
Joined: 01/24/2018
Posts: 180
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Reply to:
Posted By: dsc1600 on April 16 2018 at 12:32:34 PM

I’m not saying you’re wrong, i thought it was a little high as well, but you’re ignoring a big slice of sales via online or mail order. 



Good point. But I still dont think online sales is that "big of a slice."





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