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Topic: Sponsorship True Cost-Tax Consequences Email this topic to a friend | Subscribe to this TopicReport this Topic to Moderator
Page 1 of 1   of  15 replies
JMS
February 01, 2011 at 08:28:45 AM
Joined: 12/01/2004
Posts: 13
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I'm looking for some help. I have a small business and I'm looking to help a local racer out and I was looking at giving them 10k. I know that I can claim that as advertising, but I'm sure I don't get to claim the entire 10k as a write off. Can somebody with some experience tell me roughly how much true out of pocket money that should cost me?




vande77
February 01, 2011 at 08:36:31 AM
Joined: 01/20/2005
Posts: 2079
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I'd call your taxpreparer if I were you (if you have a small business, I'm guessing you currently use a CPA to do your taxes).

If not, I'd suggest that you contact a CPA and get some FACTS from them prior to spending any $$$. You may not be able to write off any of the sponsorship $$ depending on your business, as the IRS may not deem sponsorship of a racecar/team as an allowable expense.



Jake B.
February 01, 2011 at 08:51:30 AM
Joined: 10/21/2005
Posts: 528
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Calling Mark Burch! Hosehead's MB resident CPA and race car owner. Where are you Mark?


Signature here.


Jthistle
February 01, 2011 at 09:14:27 AM
Joined: 11/14/2010
Posts: 32
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Reply to:
Posted By: Jake B. on February 01 2011 at 08:51:30 AM

Calling Mark Burch! Hosehead's MB resident CPA and race car owner. Where are you Mark?



I race and have owned a couple of businesses so I have a little experience with this subject. I'm pretty sure the IRS cannot tell you how to advertise your business so you can spend your money how you see fit. However, by spending $10,000 on advertising you are reducing your gross taxable income by that amount. The maximum tax savings you could see would be around $2000. The reality is you are spending $8000 of your own money. Also, if you are doing things by the book you are supposed to 1099 the racer for that $10,000 so the IRS knows where all that money went to and they can expect to see that as income on the racer's taxes. -Jesse

vande77
February 01, 2011 at 09:49:00 AM
Joined: 01/20/2005
Posts: 2079
Reply
Reply to:
Posted By: Jthistle on February 01 2011 at 09:14:27 AM
I race and have owned a couple of businesses so I have a little experience with this subject. I'm pretty sure the IRS cannot tell you how to advertise your business so you can spend your money how you see fit. However, by spending $10,000 on advertising you are reducing your gross taxable income by that amount. The maximum tax savings you could see would be around $2000. The reality is you are spending $8000 of your own money. Also, if you are doing things by the book you are supposed to 1099 the racer for that $10,000 so the IRS knows where all that money went to and they can expect to see that as income on the racer's taxes. -Jesse


True, but the IRS also uses percentages to decide who to audit and who not to audit. I would definitely contact your CPA before writing any checks.



madsen
February 01, 2011 at 11:07:43 AM
Joined: 10/09/2010
Posts: 404
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jthistel is correct. Many many people (fans) think that "aw they are rich, they just write it off", reminds me of a Seinfeld opsode w/Kramer, "they just right it off". It depends on your adjusted gross income, but in almost all cases, the chance of writing off the whole $10,000 and its not a huge business, are very very slim. Its some advertising, good for you, but in most cases, most of the money comes out of your back pocket.


 Lawlessness and liberalism equals Hell.  NY City, 
Detroit, Seattle, Chicago, Minnepolis, etc. We saw it. 
Burning hundreds of buildings, a thousand assaults and 
dozens of murders. Getting worser and worser.


jah42
February 01, 2011 at 12:03:02 PM
Joined: 11/26/2004
Posts: 1848
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If you really want to sponsor, don't worry about the write off.



stoga
February 01, 2011 at 12:44:39 PM
Joined: 02/28/2008
Posts: 128
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Reply to:
Posted By: jah42 on February 01 2011 at 12:03:02 PM

If you really want to sponsor, don't worry about the write off.



We have a winner! spot on.



racin buddy
February 01, 2011 at 06:47:39 PM
Joined: 07/17/2008
Posts: 291
Reply
Reply to:
Posted By: JMS on February 01 2011 at 08:28:45 AM

I'm looking for some help. I have a small business and I'm looking to help a local racer out and I was looking at giving them 10k. I know that I can claim that as advertising, but I'm sure I don't get to claim the entire 10k as a write off. Can somebody with some experience tell me roughly how much true out of pocket money that should cost me?



as a suggestion, you don't have to give cash to a team. you can arrange to pay for parts or other items. that way you a writing a check direct to a legitimate company. you should be able to still write it off if you have a CPA that knows what they are doing. that may allow you to not have to 1099 the team. you should still ask your tax person to see just how creative they are. some tax people are really sharp and others others don't know how to do anything except what the IRS tells them. in any case helping out a local team that might not get to race, or would be limited on its ability to race is a nice thing to do.




azteca
February 01, 2011 at 07:51:25 PM
Joined: 09/29/2006
Posts: 645
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Reply to:
Posted By: jah42 on February 01 2011 at 12:03:02 PM

If you really want to sponsor, don't worry about the write off.



I would offer that if a business can write it off to the tune of like almost 45% depending on their state and federal tax bracket, (if a corporation) this person might invest more, as his 10K only really cost his bottom line 5500 dollars

He/she might give more sponsorship if the 10K only really required them to take 5500 dollars out of their business or personal 'pocket.'

If I was the recipient of this generous offer .... I would try to help this person determine their maximum tax savings by writing this advertising investment off their net income and hope they would invest with me 10K as stated in the poster's original question (savings on their taxes net) by 'buying' avertising maybe closer to 15K with the car owner ...not 10K gross dollars avertising invested that really only 'cost' maybe 5500 dollars.


S.H.S.

buzz rightrear
February 01, 2011 at 11:54:46 PM
Joined: 09/12/2008
Posts: 2511
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Reply to:
Posted By: azteca on February 01 2011 at 07:51:25 PM

I would offer that if a business can write it off to the tune of like almost 45% depending on their state and federal tax bracket, (if a corporation) this person might invest more, as his 10K only really cost his bottom line 5500 dollars

He/she might give more sponsorship if the 10K only really required them to take 5500 dollars out of their business or personal 'pocket.'

If I was the recipient of this generous offer .... I would try to help this person determine their maximum tax savings by writing this advertising investment off their net income and hope they would invest with me 10K as stated in the poster's original question (savings on their taxes net) by 'buying' avertising maybe closer to 15K with the car owner ...not 10K gross dollars avertising invested that really only 'cost' maybe 5500 dollars.



if i could get 10k worth of money or parts, i wouldn't care if that was the net or gross of what someone spent. i would be happy to have it. if when it was all said and done my sponsor got half his money back, maybe he wouldn't mind being hit up again next year and i could get another 10k. lol. you are looking for 15k now, but i am looking for 10k a year. lol. remember someone has to put up the money and wait to get it back. you don't have to wear them out all at once.


to indy and beyond!!

azteca
February 02, 2011 at 07:55:05 AM
Joined: 09/29/2006
Posts: 645
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Reply to:
Posted By: buzz rightrear on February 01 2011 at 11:54:46 PM

if i could get 10k worth of money or parts, i wouldn't care if that was the net or gross of what someone spent. i would be happy to have it. if when it was all said and done my sponsor got half his money back, maybe he wouldn't mind being hit up again next year and i could get another 10k. lol. you are looking for 15k now, but i am looking for 10k a year. lol. remember someone has to put up the money and wait to get it back. you don't have to wear them out all at once.



Don't want wear a sponsor out is a no brainer ....my reply initially was based on the post that said basically 'don't worry about the taxes..if you want to sponsor just do it'

I only mentioned the sponsor in question MIGHT invest more if he is shown the true costs to his company or personal bottom line.

If as a recipient of sponsorship you TRY to show your sponsors their ACTUAL net cost.... they might sponsor you with more $$$ and that is a winner for both sponsor and car owner.


S.H.S.


buzz rightrear
February 02, 2011 at 10:40:38 AM
Joined: 09/12/2008
Posts: 2511
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Reply to:
Posted By: azteca on February 02 2011 at 07:55:05 AM

Don't want wear a sponsor out is a no brainer ....my reply initially was based on the post that said basically 'don't worry about the taxes..if you want to sponsor just do it'

I only mentioned the sponsor in question MIGHT invest more if he is shown the true costs to his company or personal bottom line.

If as a recipient of sponsorship you TRY to show your sponsors their ACTUAL net cost.... they might sponsor you with more $$$ and that is a winner for both sponsor and car owner.



no worries. i got a little sarcastic.


to indy and beyond!!

azteca
February 02, 2011 at 10:55:37 AM
Joined: 09/29/2006
Posts: 645
Reply
This message was edited on February 02, 2011 at 11:48:51 AM by azteca
Reply to:
Posted By: buzz rightrear on February 02 2011 at 10:40:38 AM

no worries. i got a little sarcastic.



buzz...

I didn't take it as sarcastic ....it is just that I think some businesses could do more for racers sponsorship wise ...if they are shown that.... if they are profitable ..they aren't really spending (net) the whole amount the sponsorship check is written for.

It takes some abstract thinking ....(that more is better in some cases) and hard to put into written words ...

I know I (and probably 99.9% of the posters on here) would rather give it to a racer than the government ANY DAY... If you are able to write it all off ...and the net it actually cost you is maybe only 55% or so ..... you might decide to invest even more $$$ if you are made aware of the ACTUAL net cost to your bottom line.


S.H.S.

buzz rightrear
February 02, 2011 at 08:18:38 PM
Joined: 09/12/2008
Posts: 2511
Reply
This message was edited on February 02, 2011 at 08:24:26 PM by buzz rightrear
Reply to:
Posted By: azteca on February 02 2011 at 10:55:37 AM

buzz...

I didn't take it as sarcastic ....it is just that I think some businesses could do more for racers sponsorship wise ...if they are shown that.... if they are profitable ..they aren't really spending (net) the whole amount the sponsorship check is written for.

It takes some abstract thinking ....(that more is better in some cases) and hard to put into written words ...

I know I (and probably 99.9% of the posters on here) would rather give it to a racer than the government ANY DAY... If you are able to write it all off ...and the net it actually cost you is maybe only 55% or so ..... you might decide to invest even more $$$ if you are made aware of the ACTUAL net cost to your bottom line.



here is the way i see it, and i could be wrong.

someone is still paying out the money to begin with. if they get some of it back they are still paying some of it to the government and some to the team. a person is only saving a percentage of the amount of money they would be taxed on if they didn't spend the money.

how how much they "save" depends on how much they would have been taxed.

if their net income was $200,000.00 before a 10k sponsorship then instead of being taxed on that 200k they would be taxed on 190k. the difference in what they would have paid in tax on those amounts is what they would "save". that 10k may or may not have very much of an effect on what they pay in taxes. now you are correct, if they gave 50k, they might see it make a substantial difference.

still they are not really saving anything because they are giving something to someone else. now if they were buying something that they were keeping, then they would save on taxes and still have been able to have something in their hand that was theirs. did i ramble too much? lol.

what really helps is to be able to bring a sponsor added revenue in a value over what they have put out in sponsorship. then they can write off the money they gave you for a tax credit and still have made money. the thing is, at the local level, it is hard to do that. that is why most local sponsorship comes from people who are fans of the sport and and are willing to help those in it.

we can have fun going over things and adding our 2 cents worth, and that is fine. that is what we all do. still it is nice to see someone interested in helping someone. as long as we don't screw the whole deal up analysing it. lol.



to indy and beyond!!


azteca
February 03, 2011 at 09:43:15 AM
Joined: 09/29/2006
Posts: 645
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Reply to:
Posted By: buzz rightrear on February 02 2011 at 08:18:38 PM

here is the way i see it, and i could be wrong.

someone is still paying out the money to begin with. if they get some of it back they are still paying some of it to the government and some to the team. a person is only saving a percentage of the amount of money they would be taxed on if they didn't spend the money.

how how much they "save" depends on how much they would have been taxed.

if their net income was $200,000.00 before a 10k sponsorship then instead of being taxed on that 200k they would be taxed on 190k. the difference in what they would have paid in tax on those amounts is what they would "save". that 10k may or may not have very much of an effect on what they pay in taxes. now you are correct, if they gave 50k, they might see it make a substantial difference.

still they are not really saving anything because they are giving something to someone else. now if they were buying something that they were keeping, then they would save on taxes and still have been able to have something in their hand that was theirs. did i ramble too much? lol.

what really helps is to be able to bring a sponsor added revenue in a value over what they have put out in sponsorship. then they can write off the money they gave you for a tax credit and still have made money. the thing is, at the local level, it is hard to do that. that is why most local sponsorship comes from people who are fans of the sport and and are willing to help those in it.

we can have fun going over things and adding our 2 cents worth, and that is fine. that is what we all do. still it is nice to see someone interested in helping someone. as long as we don't screw the whole deal up analysing it. lol.




buzz:

I agree totally that it depends hugely on their 'tax bracket' ... it also depends on the state of incorporation or their business is located in as various state corporate/business income taxes can fluctuate wildly ...

I too, am pleased that ANY person/business is interested in sponsoring any sprint car team be it a 305 or a WoO team.


S.H.S.



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