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This is a really good article discussing Racing Partnership/Sponsorship packages and how to effectively reach out with said proposals to companies/brands/potential partners. As I often say, and use with our athletes, it's about maintaining a PARTNERSHIP (not a "sponsorship" and seeing those partners as brand amabssadors and extenstions of your brand.
I've also offered from time to time a topic on here discussing racing sponsorships, advice, etc. So I'll open it up again. Any questions related to sponsorships, etc. from a sponsor/brand's standpoint? (Sidenote: I did have someone from Hosehead's reach to me to via email to review their sponsorship package last year and I did...but neglected to get back to them because of a life altering personal thang, so if that was you, sincerest apologies and please reach out again).
http://www.onedirt.com/features/editorials-opinions/sponsorship-ownership-3-fatal-mistakes-sponsorship-packages/
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