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Topic: Knoxville Pole Award
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Page 1 of 1 of 4 replies
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April 26, 2017 at
10:01:04 AM
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05/31/2007
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4397
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http://www.knoxvilleraceway.com/Article/2081/new-sprintcarunlimitedcom-pole-award-announced-for-5-hour-energy-knoxville-nationals-presented-by-caseys-general-stores
Nice work by Elliott.
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April 26, 2017 at
10:35:59 AM
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02/13/2017
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420
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Must be making some good money on that site! Glad to see he's putting some back into the sport.
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April 26, 2017 at
04:20:57 PM
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10/19/2016
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843
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Reply to:
Posted By: GTigers55 on April 26 2017 at 10:35:59 AM
Must be making some good money on that site! Glad to see he's putting some back into the sport.
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I think it is called marketing. With any new business venture, you have to spend (invest) money to make money. Jeremy works hard for our sport and I wish him well with Sprint Car Unlimited. If the sponsorship gets him new customers for the website, then it is money well spent.
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April 26, 2017 at
07:55:59 PM
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08/05/2015
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1133
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Posted By: bgtexpress on April 26 2017 at 04:20:57 PM
I think it is called marketing. With any new business venture, you have to spend (invest) money to make money. Jeremy works hard for our sport and I wish him well with Sprint Car Unlimited. If the sponsorship gets him new customers for the website, then it is money well spent.
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Bingo! Jeremy does great stuff for the sport and this is a nice MARKETING move. He's most likely banking on gaining a certain % push in membership based off this venture and he should get a nice spike especially around Nats time. He should be able to get enough ROI and then some. If it's $50 / year he only needs 40 new members to cover this. Obviously that's breaking even but he'll get more than 40 new members on this venture and he's getting nice exposure for his brand.
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April 27, 2017 at
10:38:47 AM
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05/07/2013
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1991
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I appreciate all the kind words. Being associated with the Nationals was a no brainer because of the marketing opportunity, but also because it gives a driver a shot at a pretty good check to sit on the pole. And since it's never been done, it made sense. Giving something back to drivers through Pennsylvania Speed Week - we are giving $250 to fast time each night - and an event like the Nationals is something I budgeted for at the start. Hopefully, it's a partnership that will continue for year's to come.
As for the site, it's doing well. There are over 120 stories on the site in three months and plenty more to come. Check it out. Thanks again.
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