Puma AG Rudolf Dassler Sport, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma.
Puma is a sponsor of sporting events and identities, domestically and internationally. From its origins in football, the company sponsors numerous footballers and national football teams; the "Formstripe" especially has a heavy presence in Africa. Puma is also the sponsor of a number of Premier League teams, most notably Newcastle United and Tottenham Hotspur (both until the end of 2010/11 season).
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