Four-year cooperation will further
strengthen the chartered banks of brand awareness, provide exceptional business
promotion opportunities, as well as Liverpool Football Club to increase
business opportunities. Under the cooperation agreement, Standard Chartered
Bank's name appears in the Liverpool Football Club for various places such as Wholesale Soccer Jersey Supplier, exercise clothes, Anfield Stadium, the Football Academy
and Mel wood Academy (Melwood) training base, as well as all Club related
media. Since Liverpool Football Club is popular all over the world, the
resulting brand effect will include Asia, Africa and the Middle
East, many regions to further improve the visibility of Standard
Chartered Bank. In addition to the brand promotion, Standard Chartered Bank
will be able to close access of Liverpool Football Club of the former and
current players, and provides customers with similar opportunities. Standard
Chartered Bank hopes that this sponsorship in support of its customers,
employees, and the firm commitment of the community. For example, Liverpool
Club during the cooperation on chartered two major market access, Standard
Chartered Bank will hold a series of brand extension in global Unveils
officials and coaches football clinics, and will be held in August 2010 starts
for the first time in Kenya. This series of training classes will to drill down
into Liverpool Football Club, and have the opportunity to let everyone to join
experience; Liverpool national soccer jersey Club of the former and current players will attend chartered global
(especially in Asia, Africa, the Middle East region), organized by campaign;
Chartered Bank and communities share Liverpool Football Club-sponsored project
benefits. Standard Chartered Group CEO wash Baird said: "today we opened a
Chartered Bank carrying on the exciting history of a page. This is our first
global sponsor of this scale. We will start with the Liverpool Football Club
win-win cooperation. Football is the world's most popular sport, Liverpool
Football Club worldwide reputation. We eagerly look forward to the arrival of
the new season. "Standard Chartered Bank (China) co., Ltd., Executive Vice
Chairman of the Board of Directors, said:" Lin Liverpool Football Club at
Standard Chartered Bank's major markets there are numerous supporters. In the
global more than 130 million name fans in China nearly 60 million. I have
full confidence in this strategic cooperation, whether for Liverpool or
chartered China
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