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In 1971, Carolyn Davidson, a graphic design student at Portland State University, designed the Nike swoosh logo. Seventeen years later, "Just Do It" became the company slogan and an international catchphrase. The slogan, according to Nike, was coined in 1988 at a conference of select Nike employees and their advertising agency Wieden and Kennedy. The slogan and the logo created waves and have come to be internationally associated with Nike footwear. Steve Prefontaine, an Olympics long distance runner who died in 1975, and tennis pro John McEnroe added star appeal and sports world influence to the Nike brand. Nike creative marketing strategy and bigbudget efforts helped the company capture one half of the total market for sports shoes by 1980s. Nike survived competition from companies such as Reebok and legal troubles in the 1980s, and continues to dominate in Golden Goose Sneakers the athletic gear market..

Fashion and clothing are extensions of our personalities. Clothing is necessary to cover our bodies and may serve specific purposes, such as to protect us from the elements or to provide warmth. Fashion refers to the generally accepted styles of clothing and accessories for a particular society or culture. People use fashion as a means of selfexpression, to show status, to communicate and to distinguish themselves from others or to identify Golden Goose Shoes with a particular social group. Fashion and the associated clothing fall into many different categories and classifications.